![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><path d="M 10.635 0 C 10.379 0.006 10.135 0.109 9.953 0.289 L 8.312 1.912 L 6.081 1.326 C 5.826 1.259 5.554 1.295 5.326 1.427 C 5.098 1.559 4.931 1.776 4.862 2.03 L 4.255 4.255 L 2.03 4.862 C 1.776 4.932 1.56 5.099 1.428 5.327 C 1.297 5.554 1.26 5.825 1.327 6.08 L 1.911 8.313 L 0.289 9.953 C 0.104 10.141 0 10.393 0 10.656 C 0 10.92 0.104 11.172 0.289 11.36 L 1.911 13 L 1.325 15.231 C 1.258 15.486 1.295 15.757 1.427 15.985 C 1.559 16.213 1.775 16.38 2.03 16.449 L 4.255 17.056 L 4.664 18.554 C 4.659 18.596 4.656 18.639 4.656 18.681 L 4.656 28.319 C 4.656 28.5 4.705 28.678 4.798 28.833 C 4.891 28.988 5.025 29.115 5.184 29.201 C 5.344 29.286 5.524 29.327 5.704 29.318 C 5.885 29.309 6.06 29.252 6.211 29.151 L 10.471 26.311 C 10.586 26.235 10.726 26.235 10.841 26.311 L 15.101 29.151 C 15.252 29.252 15.427 29.309 15.608 29.318 C 15.789 29.327 15.968 29.286 16.128 29.201 C 16.287 29.115 16.421 28.988 16.514 28.833 C 16.607 28.678 16.656 28.5 16.656 28.319 L 16.656 18.681 C 16.656 18.639 16.654 18.596 16.648 18.554 L 17.057 17.056 L 19.281 16.449 C 19.535 16.38 19.752 16.213 19.883 15.986 C 20.015 15.757 20.052 15.487 19.985 15.232 L 19.401 13 L 21.023 11.36 C 21.208 11.172 21.312 10.92 21.312 10.656 C 21.312 10.393 21.208 10.141 21.023 9.953 L 19.401 8.313 L 19.987 6.081 C 20.054 5.826 20.017 5.555 19.885 5.327 C 19.753 5.098 19.537 4.931 19.282 4.862 L 17.057 4.255 L 16.45 2.03 C 16.381 1.776 16.214 1.559 15.986 1.427 C 15.758 1.295 15.487 1.259 15.232 1.326 L 13 1.912 L 11.359 0.289 C 11.264 0.195 11.151 0.121 11.027 0.071 C 10.902 0.022 10.769 -0.003 10.635 0 Z M 10.656 2.406 L 11.998 3.735 C 12.122 3.857 12.275 3.945 12.443 3.99 C 12.611 4.035 12.787 4.035 12.956 3.991 L 14.781 3.512 L 15.278 5.334 C 15.324 5.501 15.413 5.654 15.536 5.777 C 15.66 5.9 15.813 5.988 15.98 6.034 L 17.801 6.531 L 17.321 8.356 C 17.277 8.524 17.278 8.7 17.323 8.868 C 17.368 9.036 17.456 9.189 17.578 9.313 L 18.906 10.656 L 17.578 11.999 C 17.456 12.122 17.368 12.276 17.323 12.443 C 17.278 12.611 17.277 12.788 17.321 12.956 L 17.801 14.781 L 15.979 15.278 C 15.811 15.323 15.658 15.412 15.535 15.535 C 15.412 15.658 15.323 15.811 15.277 15.979 L 14.781 17.8 L 12.956 17.322 C 12.788 17.278 12.611 17.278 12.443 17.323 C 12.275 17.367 12.122 17.455 11.998 17.577 L 10.656 18.905 L 9.314 17.577 C 9.19 17.455 9.037 17.367 8.869 17.323 C 8.701 17.278 8.525 17.278 8.357 17.322 L 6.531 17.8 L 6.034 15.979 C 5.988 15.811 5.899 15.658 5.776 15.535 C 5.653 15.412 5.5 15.323 5.332 15.278 L 3.512 14.781 L 3.991 12.956 C 4.035 12.788 4.034 12.611 3.989 12.443 C 3.944 12.276 3.856 12.122 3.734 11.999 L 2.406 10.656 L 3.734 9.313 C 3.856 9.189 3.944 9.036 3.989 8.868 C 4.034 8.7 4.035 8.524 3.991 8.356 L 3.512 6.53 L 5.333 6.034 C 5.501 5.988 5.654 5.899 5.777 5.776 C 5.9 5.653 5.989 5.5 6.035 5.332 L 6.531 3.512 L 8.357 3.991 C 8.525 4.035 8.701 4.035 8.869 3.99 C 9.037 3.945 9.19 3.857 9.314 3.735 Z M 8.312 19.4 L 9.953 21.022 C 10.14 21.207 10.393 21.311 10.656 21.311 C 10.919 21.311 11.172 21.207 11.359 21.022 L 13 19.4 L 14.656 19.835 L 14.656 26.451 L 11.95 24.647 C 11.169 24.126 10.143 24.126 9.362 24.647 L 6.656 26.451 L 6.656 19.835 Z" fill="rgb(200, 81, 3)" height="29.319072934493686px" id="iz9OVXidv" transform="translate(5.345 1.347)" width="21.312154074074055px"/></svg>)
à venir
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><path d="M 3.667 0 C 1.647 0 0 1.647 0 3.667 L 0 16.333 C 0 18.353 1.647 20 3.667 20 L 15.333 20 L 15.333 18.88 C 15.133 18.6 14.961 18.307 14.807 18 L 3.667 18 C 2.747 18 2 17.253 2 16.333 L 2 3.667 C 2 2.747 2.747 2 3.667 2 L 23 2 C 23.92 2 24.667 2.747 24.667 3.667 L 24.667 8.133 C 25.42 8.52 26.093 9.026 26.667 9.633 L 26.667 3.667 C 26.667 1.647 25.02 0 23 0 Z M 6.333 5.333 C 6.201 5.331 6.069 5.356 5.946 5.405 C 5.823 5.455 5.711 5.528 5.617 5.621 C 5.523 5.714 5.448 5.825 5.397 5.947 C 5.345 6.07 5.319 6.201 5.319 6.333 C 5.319 6.466 5.345 6.597 5.397 6.719 C 5.448 6.842 5.523 6.952 5.617 7.045 C 5.711 7.139 5.823 7.212 5.946 7.261 C 6.069 7.311 6.201 7.335 6.333 7.333 L 20.333 7.333 C 20.466 7.335 20.597 7.311 20.72 7.261 C 20.843 7.212 20.955 7.139 21.05 7.045 C 21.144 6.952 21.219 6.842 21.27 6.719 C 21.321 6.597 21.348 6.466 21.348 6.333 C 21.348 6.201 21.321 6.07 21.27 5.947 C 21.219 5.825 21.144 5.714 21.05 5.621 C 20.955 5.528 20.843 5.455 20.72 5.405 C 20.597 5.356 20.466 5.331 20.333 5.333 Z M 21.333 9.333 C 18.4 9.333 16 11.733 16 14.667 C 16 16.009 16.507 17.237 17.333 18.177 L 17.333 24.333 C 17.333 24.514 17.382 24.692 17.476 24.847 C 17.569 25.002 17.702 25.129 17.862 25.215 C 18.021 25.3 18.201 25.341 18.382 25.332 C 18.562 25.323 18.737 25.266 18.888 25.165 L 21.333 23.535 L 23.779 25.165 C 23.929 25.266 24.104 25.323 24.285 25.332 C 24.466 25.341 24.646 25.3 24.805 25.215 C 24.965 25.129 25.098 25.002 25.191 24.847 C 25.284 24.692 25.333 24.514 25.333 24.333 L 25.333 18.177 C 26.16 17.237 26.667 16.009 26.667 14.667 C 26.667 11.733 24.267 9.333 21.333 9.333 Z M 21.333 11.333 C 23.186 11.333 24.667 12.814 24.667 14.667 C 24.667 16.519 23.186 18 21.333 18 C 19.481 18 18 16.519 18 14.667 C 18 12.814 19.481 11.333 21.333 11.333 Z M 6.333 12.667 C 6.201 12.665 6.069 12.689 5.946 12.739 C 5.823 12.788 5.711 12.861 5.617 12.955 C 5.523 13.048 5.448 13.158 5.397 13.281 C 5.345 13.403 5.319 13.534 5.319 13.667 C 5.319 13.799 5.345 13.93 5.397 14.053 C 5.448 14.175 5.523 14.286 5.617 14.379 C 5.711 14.472 5.823 14.545 5.946 14.595 C 6.069 14.644 6.201 14.669 6.333 14.667 L 12.333 14.667 C 12.466 14.669 12.597 14.644 12.72 14.595 C 12.843 14.545 12.955 14.472 13.05 14.379 C 13.144 14.286 13.219 14.175 13.27 14.053 C 13.321 13.93 13.348 13.799 13.348 13.667 C 13.348 13.534 13.321 13.403 13.27 13.281 C 13.219 13.158 13.144 13.048 13.05 12.955 C 12.955 12.861 12.843 12.788 12.72 12.739 C 12.597 12.689 12.466 12.665 12.333 12.667 Z M 19.333 19.605 C 19.952 19.858 20.627 20 21.333 20 C 22.04 20 22.715 19.858 23.333 19.605 L 23.333 22.465 L 21.888 21.501 C 21.724 21.392 21.531 21.333 21.333 21.333 C 21.136 21.333 20.943 21.392 20.779 21.501 L 19.333 22.465 Z" fill="rgb(200, 81, 3)" height="25.33325685255716px" id="wDUpz9d3K" transform="translate(2.665 4.666)" width="26.666708571428572px"/></svg>)
Niveau 4- RNCP35233
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><path d="M 3 0 C 1.355 0 0 1.355 0 3 L 0 21 C 0 22.645 1.355 24 3 24 L 15.667 24 C 15.932 24 16.186 23.895 16.374 23.707 C 16.377 23.704 16.381 23.7 16.384 23.697 L 23.707 16.374 C 23.895 16.186 24 15.932 24 15.667 L 24 3 C 24 1.355 22.645 0 21 0 Z M 3 2 L 21 2 C 21.564 2 22 2.436 22 3 L 22 14.667 L 17.667 14.667 C 16.022 14.667 14.667 16.022 14.667 17.667 L 14.667 22 L 3 22 C 2.436 22 2 21.564 2 21 L 2 3 C 2 2.436 2.436 2 3 2 Z M 6.333 5.332 C 6.201 5.33 6.069 5.355 5.946 5.404 C 5.823 5.453 5.711 5.527 5.617 5.62 C 5.523 5.713 5.448 5.824 5.397 5.946 C 5.345 6.068 5.319 6.2 5.319 6.332 C 5.319 6.465 5.345 6.596 5.397 6.718 C 5.448 6.84 5.523 6.951 5.617 7.044 C 5.711 7.137 5.823 7.211 5.946 7.26 C 6.069 7.309 6.201 7.334 6.333 7.332 L 17.667 7.332 C 17.799 7.334 17.931 7.309 18.054 7.26 C 18.177 7.211 18.289 7.137 18.383 7.044 C 18.477 6.951 18.552 6.84 18.603 6.718 C 18.655 6.596 18.681 6.465 18.681 6.332 C 18.681 6.2 18.655 6.068 18.603 5.946 C 18.552 5.824 18.477 5.713 18.383 5.62 C 18.289 5.527 18.177 5.453 18.054 5.404 C 17.931 5.355 17.799 5.33 17.667 5.332 Z M 6.333 9.999 C 6.201 9.997 6.069 10.021 5.946 10.071 C 5.823 10.12 5.711 10.193 5.617 10.286 C 5.523 10.38 5.448 10.49 5.397 10.613 C 5.345 10.735 5.319 10.866 5.319 10.999 C 5.319 11.131 5.345 11.262 5.397 11.385 C 5.448 11.507 5.523 11.618 5.617 11.711 C 5.711 11.804 5.823 11.877 5.946 11.927 C 6.069 11.976 6.201 12.001 6.333 11.999 L 15 11.999 C 15.132 12.001 15.264 11.976 15.387 11.927 C 15.51 11.877 15.622 11.804 15.716 11.711 C 15.811 11.618 15.886 11.507 15.937 11.385 C 15.988 11.262 16.014 11.131 16.014 10.999 C 16.014 10.866 15.988 10.735 15.937 10.613 C 15.886 10.49 15.811 10.38 15.716 10.286 C 15.622 10.193 15.51 10.12 15.387 10.071 C 15.264 10.021 15.132 9.997 15 9.999 Z M 17.667 16.667 L 20.586 16.667 L 16.667 20.586 L 16.667 17.667 C 16.667 17.102 17.102 16.667 17.667 16.667 Z" fill="rgb(104, 214, 129)" height="24px" id="VLBbWW2Fz" transform="translate(4 4)" width="24px"/></svg>)
Prérequis
Niveau 3 (CAP/BEP)
Maîtrise des bases en expression écrite, calcul, logique.
Intérêt confirmé pour la vente et le travail en équipe,une expérience dans le commerce de détail).
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Coût
Euros
Cette formation est éligible à l’apprentissage et à d’autres types de financement et prise en charge : Nous contacter.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><path d="M 13.333 0 C 5.981 0 0 5.981 0 13.333 C 0 20.685 5.981 26.667 13.333 26.667 C 20.685 26.667 26.667 20.685 26.667 13.333 C 26.667 5.981 20.685 0 13.333 0 Z M 13.333 2 C 19.604 2 24.667 7.062 24.667 13.333 C 24.667 19.604 19.604 24.667 13.333 24.667 C 7.062 24.667 2 19.604 2 13.333 C 2 7.062 7.062 2 13.333 2 Z M 12.318 5.319 C 12.053 5.323 11.8 5.432 11.616 5.622 C 11.431 5.813 11.33 6.068 11.333 6.333 L 11.333 13.667 C 11.333 13.932 11.439 14.186 11.626 14.374 L 14.96 17.707 C 15.052 17.803 15.162 17.88 15.284 17.932 C 15.406 17.985 15.538 18.013 15.671 18.014 C 15.804 18.016 15.936 17.991 16.059 17.94 C 16.182 17.89 16.294 17.816 16.388 17.722 C 16.482 17.628 16.557 17.516 16.607 17.392 C 16.657 17.269 16.682 17.137 16.681 17.004 C 16.68 16.871 16.652 16.74 16.599 16.618 C 16.546 16.496 16.47 16.385 16.374 16.293 L 13.333 13.253 L 13.333 6.333 C 13.335 6.199 13.31 6.067 13.26 5.943 C 13.21 5.819 13.135 5.706 13.04 5.611 C 12.945 5.517 12.833 5.442 12.709 5.392 C 12.584 5.342 12.452 5.317 12.318 5.319 Z" fill="rgb(104, 214, 129)" height="26.666710000000002px" id="BvpsE5GqJ" transform="translate(2.668 2.667)" width="26.666629999999998px"/></svg>)
Durée
12 mois
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><path d="M 18 6.455 L 18 2 C 18 1.47 17.789 0.961 17.414 0.586 C 17.039 0.211 16.53 0 16 0 L 2 0 C 1.47 0 0.961 0.211 0.586 0.586 C 0.211 0.961 0 1.47 0 2 L 0 6.5 C 0.001 6.81 0.073 7.116 0.212 7.394 C 0.351 7.672 0.552 7.913 0.8 8.1 L 7.334 13 L 0.8 17.9 C 0.552 18.087 0.351 18.328 0.212 18.606 C 0.073 18.884 0.001 19.19 0 19.5 L 0 24 C 0 24.53 0.211 25.039 0.586 25.414 C 0.961 25.789 1.47 26 2 26 L 16 26 C 16.53 26 17.039 25.789 17.414 25.414 C 17.789 25.039 18 24.53 18 24 L 18 19.545 C 17.999 19.236 17.927 18.931 17.79 18.654 C 17.652 18.377 17.452 18.136 17.206 17.949 L 10.659 13 L 17.206 8.05 C 17.453 7.863 17.652 7.622 17.79 7.345 C 17.928 7.069 18 6.764 18 6.455 Z M 2 2 L 16 2 L 16 6.455 L 15.279 7 L 2.666 7 L 2 6.5 Z M 9 11.75 L 5.334 9 L 12.634 9 Z M 16 24 L 2 24 L 2 19.5 L 8 15 L 8 18 C 8 18.265 8.105 18.52 8.293 18.707 C 8.48 18.895 8.735 19 9 19 C 9.265 19 9.52 18.895 9.707 18.707 C 9.895 18.52 10 18.265 10 18 L 10 15.01 L 16 19.545 Z" fill="rgb(104, 214, 129)" height="26px" id="NiAvEWLPd" transform="translate(7 3)" width="18px"/></svg>)
Heures totales
406 heures
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Format
Présentiel ou distanciel ou apprentissage mixte
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Rythme
1 jour de formation/ semaine
Accessibilité
Délai d’accès : 7 à 12 jours
Notre CFA est engagé dans l’inclusion : étude personnalisée des besoins.
Un Référent handicap est disponible pour étudier l’accès à la formation et vous accompagne tout au long du parcours
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Objectifs de LA formation
Gérer l’approvisionnement de l’unité marchande
Réaliser le marchandisage attractif en rayon ou en point de vente
Participer au développement des ventes en prenant en compte le parcours d’achat du client
Participer activement au recrutement et à l’intégration de nouveaux collaborateurs
Analyser les objectifs commerciaux, les indicateurs de performances de l’unité marchande et proposer des ajustements à sa hiérarchie
Animer et mobiliser son équipe au quotidien pour atteindre les objectifs fixés
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PROGRAMME de formation
Techniques de relation client et fidélisation
Bases de la législation commerciale
Principes et outils du merchandising
Marketing opérationnel appliqué au point de vente
Gestion des stocks et flux de marchandises
Fondamentaux économiques d’une unité marchande
Utilisation des outils d’informatique commerciale
Hygiène, sécurité et conditions de travail
Communication professionnelle et interpersonnelle
Pratiques du management opérationnel
Recrutement, intégration et formation des collaborateurs
Environnement légal et réglementaire de l’activité
Préparation à l’épreuve de synthèse (cas pratiques et méthodologie)
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Débouchés professionnels
Assistant de magasin
Adjoint de rayon
Second de rayon
Adjoint responsable de magasin / adjoint de magasin
Responsable adjoint / adjoint responsable
Directeur de magasin adjoint / directeur adjoint
Assistant manager
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Public visé pour le programme
Demandeurs d’emploi
Salariés en reconversion professionnelle ou en montée de compétences
Personne en reconversion vers les
métiers du commerce
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Poursuite d’études
possibles
TP Responsable de point de vente
TP Manager d’Unités Marchandes – Niveau 5 – RNCP
BTS
Diplôme de niveau ( BAC + 2)
Conditions d'admission
Recrutement toute l’année
Entretien de motivation
Test de positionnement ( culture générale)
Conditions d'admission
Assistant de magasin
Adjoint de rayon
Second de rayon
Adjoint responsable de magasin / adjoint de magasin
Responsable adjoint / adjoint responsable
Directeur de magasin adjoint / directeur adjoint
Assistant manager
Méthodes d'évaluation
Évaluations régulières
Mise en situation professionnelles
Plateforme e-learning + accompagnement
Visites en entreprise
Présentation à la session de validation du Titre Professionnel : Employé(e) Commercial (e)
Méthodes d'enseignement
Plateforme de ressource numérique dédiée
Apports de supports théoriques et pratiques
Suivi et accompagnement personnalisé tout au long de la formation
Préparation aux épreuves finales :
Accompagnement à la rédaction du dossier professionnel
Mise en situation
CONTINUER À APPRENDRE
Construisons un plan de formation qui vous convient
Que vous ayez besoin d'un module ou d'un déploiement complet de formation, parlons-en.
